So thanks to many others who have written the ad out, just in case this happened, here it is. This is a little video on their website front page, which they call a "Mom-versation". It is complete with graphics that really show the pain of parenting.
"Wearing your baby seems to be in fashion.
I mean, in theory it’s a great idea.
There’s the front baby carrier, sling, schwing, wrap, pouch.
And who knows what else they’ve come up with. Wear your baby on your side, your front, go hands free.
Supposedly, it’s a real bonding experience.
They say that babies carried close to the bod tend to cry less than others.
But what about me? Do moms that wear their babies cry more than those who don’t?
I sure do!
These things put a ton of strain on your back, your neck, your shoulders. Did I mention your back?!
I mean, I’ll put up with the pain because it’s a good kind of pain; it’s for my kid.
Plus, it totally makes me look like an official mom.
And so if I look tired and crazy, people will understand why."
I did watch this ad and thought it was just ridiculous for so many reasons but I think the thing that bothers me the most is that someone is taking the act of parenting and drugging it! Whether you believe in babywearing or not, whether it works for you or not, it does not make you an 'official mom' to be in pain AND if there is pain (because we all know there are many pains that go along with parenting) - WE DO NOT NEED TO MEDICATE IT!!!!!!
Here are a couple of video responses to the ad, like I said it has hit the mommy blog world quite hard and there are many opinions and thoughts. I thought these two were well done (I am sure there are many good ones), I just do not have time to watch them all!!!
Stephanie over at Adventures in Babywearing had this to say:
Katja at Ladybug Landing put together this video:
Also skip over to Crazy Adventures in Parenting, Lisa had great points to make!
I enjoy blogging because there are so many opinions and thoughts. I love the passion that many put into a cause no matter how big or small. From my point of view the Motrin Marketing team made a mistake BUT looking at the silver lining I see a movement for babywearing ... an awareness that was not there before, a positive in a negative situation.
So in conclusion I have this to say:
Dear Motrin: I do not use your product or will I start! I also will remember this and voice it to many! But in addition I would like to say THANK YOU, for bringing International Babywearing Week into the spotlight. You have united a great bunch of moms, parents, and people for a great cause ... the well-being of children!